Content marketing is bigger than ever, and let’s just say that’s because people are looking for information they can use. Search engines are smarter than ever when indexing information, too. Those two reasonings should help you come to the conclusion that you need to be specific when it comes to marketing your business via the content you provide to the public.
To be clear, there are different forms of content marketing. One person the other day was talking about how she manually spins high-quality content articles for her site to add them to her feeder sites. That’s one way to get the job done. Generalized content still works for feeder sites, but at the same time, the search engines and people’s needs are moving in a different direction.
People are relying heavily not just on the service that sites provide but the content or information as well. The puts a different kind of emphasis on the types of content that site owners need to be posting. You certainly want to be filling a need, and that’s going to require that you take the time to really post quality content. Read more